Lesson 1: Introduction to Digital Marketing

1. What is Digital Marketing?
2. Digital Marketing tools

Lesson 2: Digital Marketing Plan

1. Situation Analysis
2. Strategy Making

Lesson 3: Digital Marketing Plan

1. Action Plan
2. Control & Analytics

Lesson 4: Social Media Marketing

1. Social Media Plan
2. Social Media Channels: Facebook, Instagram and Twitter Marketing

Lesson 5: Social Media Marketing

1. Social Media Ads
2. Retargeting and Remarketing

Lesson 6: Search Engine Optimization

1. Search Engines
2. On site SEO
3. Off site SEO

Lesson 7: Search Engine Optimization

1. Keywords tools
2. SEO and Keywords check tools

Lesson 8: Digital Marketing Report

1. SEO report writing
2. Digital Marketing Report writing